Friday, February 18, 2011
Tuesday, February 15, 2011
BET's Logo Design
How do you go from:
Which is the typeface "GoodTimes Regular" used to make BET's iconic logo. To the finished logo:
Well as a Graphic Design I can look at a logo like this one and see the blueprint of how it is done. The process of logo design can be very simple but also very complex. First you have to pick a typeface, this is often the hardest part. You don't want to use something everyone is using already because you want your logo to have longevity, so you shop for one that is not often used. The two images above is the typeface 'Good Times RG' which is not seen often used anywhere. So it would be great for a logo.
The next step would be alter the typeface so that the average person could not recreate what you've done. If they could, there would be no need for you the designer. So you might change the way the letter appear to give the illusion that what you used is apparent, but in reality, you've used something totally different. This part of the process is called 'Insight', you would use your own personal insight to create a masterpiece.
The final step is to add an extra piece or object to your logo that might not necessarily be from the same typeface as the rest, and it can even be an object. But make sure this piece is cohesive with the rest of your logo and matches the theme of your design.
That is how the creators of the BET logo went from the first above image to the second above image. In a later post I can show you exactly how they did it.
Which is the typeface "GoodTimes Regular" used to make BET's iconic logo. To the finished logo:
Well as a Graphic Design I can look at a logo like this one and see the blueprint of how it is done. The process of logo design can be very simple but also very complex. First you have to pick a typeface, this is often the hardest part. You don't want to use something everyone is using already because you want your logo to have longevity, so you shop for one that is not often used. The two images above is the typeface 'Good Times RG' which is not seen often used anywhere. So it would be great for a logo.
The next step would be alter the typeface so that the average person could not recreate what you've done. If they could, there would be no need for you the designer. So you might change the way the letter appear to give the illusion that what you used is apparent, but in reality, you've used something totally different. This part of the process is called 'Insight', you would use your own personal insight to create a masterpiece.
The final step is to add an extra piece or object to your logo that might not necessarily be from the same typeface as the rest, and it can even be an object. But make sure this piece is cohesive with the rest of your logo and matches the theme of your design.
That is how the creators of the BET logo went from the first above image to the second above image. In a later post I can show you exactly how they did it.
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